NEW JOB OPENING
VICE PRESIDENT, AUDIENCE DEVELOPMENT & FANDOM STRATEGY
IN New York City, NY, USA!

***Location: New York, NY or Los Angeles, CA***



Preferred education:

• Bachelor’s degree preferred.



Required experience:

• 10+ years of experience in audience development, programming strategy, entertainment marketing, content strategy, streaming, television, digital media, or consumer media growth.



Required qualifications:

• Proven track record driving both viewership and fandom for television series, franchises, tentpoles, or entertainment brands.

• Strong understanding of linear programming, on-air promotion, audience flow, scheduling priorities, and how linear momentum can be converted into multiplatform engagement.

• Demonstrated experience developing show-specific audience strategies across linear, streaming, FAST, social, digital, partner platforms, and owned direct-to-consumer environments.

• Strong command of fandom-building tactics, including community engagement, social conversation, creator and cast amplification, fan rituals, repeat viewing, and always-on audience relationship management.

• Working command of content metadata systems, universal content identifiers, EPG and scheduling feeds, and the mechanics by which recommendation and search systems ingest and rank catalog content.

• Experience managing relationships with Programming, Marketing, Research, Distribution, Product, Platform, Social, and Ad Sales teams to coordinate audience growth plans.

• Fluency in audience measurement, including ratings, reach, frequency, streaming engagement, social conversation, sentiment, retention, cohort behavior, discovery-source attribution, and fandom health indicators.

• Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders in a dynamic environment with multiple priorities.



Preferred qualification:

• Entertainment Marketing; streaming is nice to have



Job overview:

• We are standing up a new audience development function, Media Analytics and Strategy will be supported.

• Centered around creating fandom (how do we drive and create fandom) and driving enhanced viewership.

• Using Media analytics and strategy to support the audience development snapshot to help build the audience, moving into a wider media experience with the fandom.

• This person will lead the strategy for the activations in tandem with the team members who work on other areas.

• We will build insights, verify assets and build assets.

• This team member will partner with an agency to activate the plan and facilitate that relationship, and we will use a CRM platform to power the plan.

• Candidates from other Entertainment platforms may have a background in audience development but may not necessarily have a background in developing fandom and organizing the strategy around fandom.

• We would highly prefer a candidate with experience in driving fandom, as opposed to a background in pure data analytics in audience development.



Responsibilities:



Audience Growth Strategy

• Define and implement a comprehensive audience development strategy for the portfolio that drives fandom and viewership, aligned to the company’s broader growth objectives and cross-platform amplification model.

• Use linear programming as the initial launchpad for audience development, building awareness, cadence, appointment viewing, and promotional momentum that can be extended across streaming, social, digital, and partner platforms.

• Develop and execute IP-specific audience strategies that maximize reach, engagement, conversation, habitual viewing, and fan participation across owned social and digital platforms.

• Translate portfolio-level goals into measurable, sequenced initiatives with clear owners, baselines, success thresholds, and show-level fandom indicators.

• Prioritize titles, platforms, and distribution opportunities based on audience potential, lifecycle stage, fan intensity, and business impact, and communicate trade-offs clearly to senior leadership.

• Serve as a thought partner to executive leadership on audience trends, fandom behavior, linear-to-digital migration, platform shifts, and emerging growth opportunities.



Platform Partnerships & Placement Funnels for Conversion

• Own the audience development relationship with lifecycle partner Iterable and others supporting the strategy to build activation plans.

• Partner with internal teams to treat YouTube, TikTok, Instagram Reels, Snap, podcasts, and short-form formats as measurable acquisition funnels with attributed outcomes.

• Build always-on fandom and community infrastructure that sustains audience relationships between linear telecasts, streaming availability, social conversation, and future seasons.



Measurement, Insights & Accountability

• Establish the audience development measurement framework and operating rhythm, including executive dashboards, KPI reporting, and a disciplined test-and-learn cadence.

• Operate fluently across a multi-currency measurement environment, including Nielsen Big Data + Panel and JIC-certified alternatives.

• Integrate demand, attention, outcomes, viewership, churn, and cohort-retention analytics into title-level and portfolio-level decisions.

• Build discovery-source attribution to quantify how audiences arrive at titles across platform home screens, in-app search, universal search, AI answers, social, and paid media.

• Partner with Legal, Privacy, and Data teams on first-party data, clean-room, and identity-resolution practices that comply with applicable privacy regimes.



Cross-Functional & Team Leadership

• Operationalize this capability across the Marketing organization.

• Work in close partnership with Marketing, Programming, Data Science, Media Agency, Research, and Ad Sales to ensure alignment and disciplined execution.

• Bring title-level acquisition and retention evidence to marketing conversations.

• Lead, coach, and develop a team of agency partners in setting clear priorities and standards of accountability.

• Document methodology, standards, vendor relationships, and playbooks so the function is fully transferable at the conclusion of the assignment.

• **Only those lawfully authorized to work in the designated country associated with the position will be considered.**

• **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**