Date Posted: 08/19/2026
Hiring Organization: Rose International
Position Number: 505953
Industry: Software/Financial Services/IT Company
Job Title: Senior Lifecycle Growth Marketing Manager - SaaS
Job Location: Remote, USA
Work Model: Remote
Shift: 8am-5pm PST
Employment Type: Temporary
FT/PT: Full-Time
Estimated Duration (In months): 10
Min Hourly Rate($): 70.00
Max Hourly Rate($): 80.00
Must Have Skills/Attributes: AI, Canvas, CRM, Data Analysis, Email marketing, FIGMA, Google Docs/Sheet/Slide, Marketing, SMS, Tableau
Experience Desired: Lifecycle Marketing required (5+ yrs); Broad expertise in CRM marketing channels (email, SMS, push notifications, in-product ads) (5+ yrs); AI-driven solutions using techniques like propensity models, AI/ML, and generative AI (3+ yrs)
**C2C is not available**
Job Description
Required Education:
• BA/BS degree required
Preferred Education:
• Bachelor's degree in Business, Marketing, or a related field is highly preferred
Required Skills:
• 5+ years of Lifecycle Marketing required
• Proven track record in growth marketing, lifecycle marketing, and personalized campaigns using advanced analytics, AI/ML models, recommendation engines, and sales technologies for SaaS products
• Broad expertise in CRM marketing channels (email, SMS, push notifications, in-product ads) with hands-on proficiency in one or more channels
• Adept at delivering AI-driven solutions using techniques like propensity models, AI/ML, and generative AI for impactful marketing applications
• Experience with tools and platforms, including Google Docs, Sheets, Slides, and visual collaboration tools such as Miro or Mural
• Data analysis and reporting using dashboards like Tableau and Amplitude
• Project management expertise with tools like Quickbase, Workfront, Asana, or Jira
• Proficiency in creative design tools such as Figma or Canva for prototyping and design development
• Strong skills in prioritization, organization, collaboration, and communication to lead cross-functional initiatives effectively in a fast-paced, matrixed environment
Job Summary:
• The Ecosystem Lifecycle Marketing Team seeks an experienced marketer to develop extraordinary campaigns that boost adoption and active use of our business
• Using customer data, insights, and marketing automation tools, this role focuses on creating and executing campaigns to engage, retain, and delight our Small Business customers throughout their lifecycle.
Job Responsibilities:
• Collaborate with product marketing, go-to-market teams, analytics, and finance to assess business problems within segments, audiences, and cohorts, identifying strategies to drive measurable impact
• Create and execute advanced lifecycle strategies across email, SMS, push notifications, in-product messaging, and landing pages using segmentation tactics like cohort age, behavioral scoring, product engagement, and AI/ML-informed intent signals
• Apply predictive models and insights to improve customer experience and retention
• Develop and implement strategies to enhance trial conversion, retention, upgrades, platform adoption, pricing discounts, and more
• Leverage gamification best practices to drive product adoption, develop customer habit loops, and increase engagement across lifecycle stages
• Build comprehensive schedules—from project kickoff to campaign deployment and results tracking—while managing stakeholder expectations and effectively communicating timelines
• Partner across product marketing, engineering, analytics, operations, creative, and legal teams to drive initiatives that optimize the end-to-end customer experience, without direct reports
• Establish measurable success metrics, including revenue impact, ROI, retention rates, and customer growth
• Recommend A/B test plans to assess growth strategies, onboarding effectiveness, retention improvement, and trial conversion optimization, and analyze results with analytics teams
• Write creative briefs, collaborate with designers and developers to deliver creative assets, and secure legal approval for marketing materials
• Work with Marketing Operations to ensure strategies are documented and prepared for execution
• Team up with data science professionals to improve predictive models for onboarding, churn prediction, feature adoption, downgrade/upsell propensity, and attach rate optimization
• Use proprietary tools such as Eloqua and Braze to integrate AI/ML models for behavior-responsive customer journeys
• Independently manage complex projects, navigating ambiguous environments, developing processes, and adapting to shifting priorities
• Conduct hands-on tasks such as copywriting, journey mapping, and quality assurance for full-scale programmatic campaigns
- **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
- **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**
Benefits:
For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.
California Pay Equity:
For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department.
Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).
Working for Rose International was the most pleasant assignment I have ever had. They were always on top of situations when necessary, and very helpful. I was very proud to be an employee of Rose International, and would recommend anyone to try to work with them.
Melvon, Consultant
It was great working for Rose International. Everyone was extremely helpful.
Rosann, Consultant
Rose International has been great to me. I thank everyone there for all of their hard work; it has not gone unnoticed.
Melody, Consultant
Thanks for the opportunity. If in the future I ever need a job, I would like to work for Rose International.
David, Consultant
The interactions that I have had with your representatives have always been prompt and very professional. I am very pleased and impressed with your company and services.
Sioe, Consultant
EMPLOYEE COMMENTS