Date Posted: 07/29/2026
Hiring Organization: Rose International
Position Number: 504891
Industry: Telecommunications
Job Title: Product Marketing Manager Lifecycle & Customer Engagement
Job Location: Remote, USA
Work Model: Remote
Shift: Standard business hours
Employment Type: Temporary
FT/PT: Full-Time
Estimated Duration (In months): 13
Min Hourly Rate($): 60.00
Max Hourly Rate($): 68.00
Must Have Skills/Attributes: CRM, KPI, Marketing
Experience Desired: Experience building app-based messaging strategy that leverages a CRM’s marketing (6-7 yrs); Engagement or revenue strategy experience with an app-based streaming or SVOD subscription service (6-7 yrs); Communications or campaign strategy experience for large to midsized enterprise (6-7 yrs)
**C2C is not available**
Job Description
Required Knowledge & Skills:
• Must be able to effectively work and collaborate cross functionally with key stakeholders & leaders from across the enterprise to define and implement opportunities (Governance, CRM, Engagement Marketing, Revenue Marketing)
• Must be able to effectively communicate program updates, performance, strategy and roadmap with senior marketing leadership (AVP/VP)
• Executive decision making – Autonomously make decisions regarding: data / insights required, testing roadmap, strategic implementation that drive greatest enterprise value
• Understand when to use escalation as a tool to gain additional marketing leadership guidance or for help overcoming roadblocks
• Sufficient understanding of building business cases, and strong ability to develop and implement strategic testing plans
• A solution-oriented mindset with the ability to troubleshoot, find creative solutions, and automate processes where possible
Required Experience:
• Experience building app-based messaging strategy that leverages a CRM’s marketing automation and personalization strategies (journeys, automated content libraries/DAMs, personalized recommendations).
• Engagement or revenue strategy experience with an app-based streaming or SVOD subscription service preferred, but experience with engagement or revenue strategy for other app-based companies will be considered
• Autonomously leading enterprise strategic initiatives (examples of discovery work, strategy/roadmap development, and strategic implementation)
• Proactive and independent leadership of strategic portfolio (experience in identifying opportunities, developing and executing strategic roadmap)
• Proven record of accountability to deliver initiatives in alignment with program roadmap
• 2+ years communications or campaign strategy experience for large to midsized enterprise with emphasis on automation, personalization, and efficiency (Subscription Service / SVOD experience preferred)
Preferred Experience:
• Braze CRM experience preferred; but experience automating strategies within other CRMs will be considered
The ideal candidate:
• Works proactively and relatively independently to develop an initiative roadmap
• Develops lifecycle strategies across engagement, upsell/cross-sell, retention, and churn mitigation for Genre Pack subscribers
• Acts as the Marketing lead for Genre Pack strategies, representing the team’s best interests and exhibit best practices while operating in cross-functional work streams
• Develops a close feedback loop to team/marketing leadership for program updates and to overcome obstacles as needed
• Has a focus on effective customer communication, automation-first mindset, and solution-oriented thinking
• Can manage multiple priorities to oversee and collaborate on various campaign initiatives at the same time
• Launches strategies with measurement plans in mind to enable performance tracking against KPIs (product engagement, revenue, and subscriber retention)
• Uses customer insights, behavioral data, segmentation, and campaign performance trends to identify new communication opportunities and optimize existing journeys
This role requires close partnership with analysts and stakeholders to develop testing strategies and demonstrate incremental value (i.e. churn mitigation, product engagement, campaign conversion.) They will have ownership over campaign performance and support business cases (cost / benefit analysis) to drive value for the subscriber base and the enterprise. - **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
- **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**
Benefits:
For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.
California Pay Equity:
For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department.
Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).
It is a great pleasure being a part of the Rose International Team.
Toni, Consultant
Each time I contacted Rose, I was completely satisfied with the great attention and customer service I received. Each person was extremely knowledgeable and patient with my concerns or questions.
Diana, Consultant
Working for Rose International was the most pleasant assignment I have ever had. They were always on top of situations when necessary, and very helpful. I was very proud to be an employee of Rose International, and would recommend anyone to try to work with them.
Melvon, Consultant
I am very happy with the Rose International, and the professionalism of the employees.
Robin, Consultant
Your team at Rose International is always very helpful and responsive.
Barbara, Consultant
EMPLOYEE COMMENTS