Date Posted: 07/09/2026
Hiring Organization: Rose International
Position Number: 503933
Industry: Software/Financial Services/IT Company
Job Title: Senior Growth Product Marketing Manager - Lifecycle and GTM
Job Location: Remote, USA
Work Model: Remote
Shift: 8am-5pm PST hrs.
Employment Type: Temporary
FT/PT: Full-Time
Estimated Duration (In months): 13
Min Hourly Rate($): 85.00
Max Hourly Rate($): 95.00
Must Have Skills/Attributes: Communications, Data Analysis, Go to Market (GTM), Marketing, Product Marketing, Retention
Experience Desired: Experience in growth or product marketing, with a focus on re-engagement and retention. (10+ yrs); Experience in top-of-funnel channel strategy, activation, and execution (10+ yrs); Strong data analysis skills, including hypothesis-driven testing, test result analysis (10+ yrs); Proven experience influencing and collaborating with cross-functional teams (10+ yrs)
Required Minimum Education: Bachelor’s Degree
Preferred Education: Master’s Degree
**C2C is not available**
Job Description
Required Education:
• Bachelor's degree required
Preferred Education:
• MBA preferred
Required Skills:
• 10+ years professional experience in growth or product marketing, with a focus on re-engagement and retention
• Experience in top-of-funnel channel strategy, activation, and execution; pricing strategy; and retention, re-acquisition and lifecycle marketing
• Proven experience influencing and collaborating with cross-functional teams to deliver strong growth
• Demonstrated success in designing and executing integrated marketing and growth strategies across digital and offline channels
• Strategic mindset with the ability to integrate business priorities into short- and long-term plans
• Self-starter with a track record of proactive leadership, prioritization, and managing multiple workstreams simultaneously
• Solid written and verbal skills for communicating strategic objectives and results to cross-functional teams and senior leadership
• Demonstrated high levels of ownership, responsibility, initiative, and a desire to drive measurable performance results
• Track record of making principled, data-based business decisions while managing ambiguity
• Strong experience uncovering qualitative and quantitative customer insights to drive decisions and influence end-to-end customer experiences
• Strong data analysis skills, including hypothesis-driven testing, test result analysis, and making recommendations
Preferred Skills:
• Experience working with or leading expert-led or service-based business models
Job Summary:
Join the TurboTax Growth Strategy Team as a Growth Strategy and Product Marketing Manager, delivering growth with a focus on the full end to end customer journey from top of funnel to conversion for our Consumer Assisted offering, Expert Full Service. This is a highly collaborative role within the Assisted Growth Strategy team, responsible for supporting new growth opportunity identification and product marketing execution. You will work closely with partners across both our Assisted and Core strategy and marketing teams, Product Management, Customer Success, Research, Analytics, and Finance. The ideal candidate will possess a mix of strategic thinking and insight, strong communication skills, a collaborative mindset, and extensive growth/marketing strategy experience in a fast-paced, cross-functional environment.
Primary Responsibilities
• Coordinate GTM channel execution and support product marketing to drive expert-led marketing and top-of-funnel (TOF) opportunities that serve both acquisition and returning user re-engagement
• Drive the development and execution of growth strategies and end to end experiences for our Consumer Assisted Portfolio, with a focus on the returning user experience, onboarding, and lifecycle
• Utilize qualitative/quantitative research, customer insights, and A/B testing to influence product roadmaps and deploy data-driven growth strategies that deliver improved business outcomes
• Optimize existing Assisted customer journeys for top entry points, front doors, landing experiences, and customer navigation across our portfolio of Assisted and TTO offerings
• Leverage customer insights, competitive analysis, and data to unlock growth, influence product roadmaps, and ensure strategic rigor in decision-making
• Own the customer problem and collaborate with Research to build deep insights on Full Service customers
• Partner with Product & Customer Success to launch product features and expert-led experiences that boost acquisition, re-engagement, retention, and lifecycle conversion
• Utilize qualitative/quantitative consumer research and A/B testing to deploy new TOF growth strategies that deliver improved business outcomes
• Drive returning user messaging hierarchy, service messaging, product assets, and own season readiness
• Work with other Assisted Growth and PMM to ensure holistic appeal across in-person/virtual/hybrid tax prep and personal/business tax to translate growth strategies into actionable programs, messaging, hierarchy, navigation, and creative toolkits
• Independently manage strategic projects and resolve complex issues through cross-functional collaboration
• Collaborate with Analytics and PMM to evaluate strategy performance and recommend in-season and off season pivots to achieve short- and long-term growth targets
- **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
- **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**
Benefits:
For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.
California Pay Equity:
For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department.
Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).
Rose is an assembly of people grounded in honesty, truth and dignity for all of its employees and contractors.
Samba, Consultant
I had a very positive experience working for Rose. The entire process is very efficient and easy.
Joanne, Consultant
I am very happy with the Rose International, and the professionalism of the employees.
Robin, Consultant
Thanks for the opportunity. If in the future I ever need a job, I would like to work for Rose International.
David, Consultant
Each time I contacted Rose, I was completely satisfied with the great attention and customer service I received. Each person was extremely knowledgeable and patient with my concerns or questions.
Diana, Consultant
EMPLOYEE COMMENTS