Date Posted: 02/11/2026
Hiring Organization: Rose International
Position Number: 496943
Industry: Consumer Goods
Job Title: Marketing Lead
Job Location: Brampton, ON, Canada, L6Y 0M1
Work Model: Hybrid
Work Model Details: 3 days in the office, typically Tues, Wed and Thur
Employment Type: Temporary
FT/PT: Full-Time
Estimated Duration (In months): 12
Min Hourly Rate($): 141.00
Max Hourly Rate($): 165.00
Must Have Skills/Attributes: Brand Marketing, Marketing, Project Management
Experience Desired: strategic brand marketing/ management experience (10+ yrs); First-hand experience of retailer engagement and developing exciting in-store experiences (10+ yrs)
Required Minimum Education: Bachelor’s Degree
Preferred Education: Master’s Degree
**C2C is not available**
Job Description
Qualifications:
• Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration. MBA preferred.
• 10+ years strategic brand marketing/ management experience required, at least 2 of which must be in a senior manager level role leading a high performing team; evidence of consistent progression in responsibility required.
• A CPG background is strongly preferred but would be open to non-traditional CPG experience.
• Experience managing P&L and budget required
• A track record of career progression/advancement within a marketing organization
• First-hand experience of retailer engagement and developing exciting in-store experiences
• Must demonstrate the ability to take a wide view. Must be able to create, execute and manage a sound marketing plan.
• Must have the ability to lead cross functionally and influence up, down and across the business.
• Must be able to critically analyze data and tackle problems and present viable solutions.
• Must be able to manage and motivate people while building strong relationships across both Canada and the US
• Must be able to present information (both written and oral) clearly and concisely to all levels in the organization.
• Will need to adaptable and open to taking on more and can adapt plans and direction as the business indicates.
• Proven expertise in problem solving and multiple project management
• Strong organization and prioritization skills required
Position Overview
The Country Marketing Lead, Canada, will manage the P&L for the Canadian Team and develop strategies to support the business while being an integral part of Canadian Leadership team. They will need to strategically utilize their knowledge of the Canadian consumer and customers to develop the market’s profitability, ensure global strategies are executed local while elevating our go to market execution and activation, both short- and long-term growth. They will need to maximize the sales potential and profitability of existing products as well as develop business plans to localize the global brand strategy.
They will lead a cross functional team which includes country marketing, activation, category development and customer strategic planning. Focused on developing the go-to-market strategy, working with the sales teams to set joint business plans with retailers. They will work collaboratively with the global teams to provide local insights to the global product funnel, pricing, and promotional strategies.
Key responsibilities:
This leader will be the Canadian local steward for the Global Brand Strategies and lead and develop a high performing team to develop and deliver strategic profitable growth plans:
Marketing & Activation:
• Localize Global Brand Strategy into relevant country category / customer plans
• Champion the best possible experience for the Canadian consumer by providing data driven insights / decisions regarding in country sku portfolio, pricing, innovation, and activation.
• Partner with global teams on the 3-year brand strategy (Canadian Perspective)
• Manage segments Canadian P&L, sharing responsibility for its performance with Canadian Leadership Team peers (Sales, Direct, Supply, Finance).
• Ensure monthly and yearly volume, net revenue and margin targets are met, closely monitoring the P&L and owning the Financial LE and production forecast.
• Lead the development of local marketing activations through social, paid and customer channels – maximizing ROI.
• Drive local product/category strategy and launch plans in collaboration with Global direction, but giving local direction, including distribution priorities and pricing recommendations
• Responsible for supporting global / local brand initiatives through creative in market activations
Category Development:
• Build and publish an annual Canadian category 101 centered around driving a customer / category 3-year strategy.
• Elevate category leadership through category selling stories and providing strategic category recommendations to maximize customer engagements (Line Reviews, JBPs & Top to Tops)
• Category expertise – provide a deep understanding of competitive landscape and opportunities by retail environment.
• Produces actionable insights, suggests recommendations, and influences the direction of the business by effectively communicating findings to cross-functional groups
• Form perspective on multi-channel purchasing behaviors (e.g., site to store, store to site, etc.) Monitor channel shifting and the associated trends reflected in the marketplace
Customer Strategic Planning:
• Working knowledge of customer/channel insights and perspective of the various channel dynamics on assigned categories and retailers
• Responsible for local strategic assortment strategies, which drive investment decisions and activation plans to methodically increase, topline, bottom and market share.
• Omni-channel approach - Build in-store and .ca requirements for a successful go-to-market into launch development plans
• Cross functional partner to drive local strategies across the customer base – ensuring pricing and promotional principles are implemented and managed in the market.
• Outline and deliver strategic growth plan by customer / channel annually, tracking progress and providing corrective actions as performance evolves. - **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
- **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**
Benefits:
For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.
California Pay Equity:
For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department.
Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).
Each time I contacted Rose, I was completely satisfied with the great attention and customer service I received. Each person was extremely knowledgeable and patient with my concerns or questions.
Diana, Consultant
It is a great pleasure being a part of the Rose International Team.
Toni, Consultant
Rose is an assembly of people grounded in honesty, truth and dignity for all of its employees and contractors.
Samba, Consultant
The interactions that I have had with your representatives have always been prompt and very professional. I am very pleased and impressed with your company and services.
Sioe, Consultant
I am very happy with the Rose International, and the professionalism of the employees.
Robin, Consultant
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