NEW JOB OPENING
SENIOR PAID MEDIA & PERFORMANCE MARKETING MANAGER
IN New York, NY, USA!

Experience required:

• 8+ years paid media experience with direct channel ownership: accountable for a channel roadmap and its performance.



Minimum Qualifications

• Paid social at scale, plus working knowledge of search and programmatic.

• Technical fluency across trafficking, tracking/tagging, pixels/conversions APIs, UTM governance, audience onboarding, campaign QA.

• Owned a media calendar and managed timelines/resourcing across concurrent workstreams and multiple stakeholder groups.

• Designed and run a structured testing roadmap with defined success criteria.

• Hands-on work with martech and marketing operations on integrations, data flow, and system adoption.

• Managed agency/vendor delivery against a defined roadmap and quality bar.

• Strong organization and written communication: can produce a channel plan, a prioritization rationale, and a readout leadership can act on.

• Comfortable with ambiguity and rapid change in an organization building its enterprise GTM infrastructure in real time.



Preferred Qualifications

• Enterprise B2B technology marketing: AI, cloud, SaaS, or platform solutions sold to business and technical buyers.

• Managed a multi-product portfolio and allocated investment across competing priorities.

• Integrated paid with organic, website, and search under a shared measurement framework.

• Working knowledge of marketing automation and CRM, and how paid media data flows into them.

• Established audience governance or taxonomy standards from scratch.

• ABM media execution: account-list activation, working alongside an ABM program owner.

• Tracked media budgets across multiple regions and currencies.

• Operated in large, complex organizations where influence matters more than authority.



Key Responsibilities:

Channel roadmaps + optimization

• Own the channel roadmap and quarterly optimization plans across paid social, search, and programmatic: priorities, sequencing, expected impact.

• Set the optimization agenda: find where performance leaks, size the opportunity, drive the fix to completion.

• Translate business objectives into channel targets and guardrails for partners and agencies.



Portfolio management:

• Allocate investment across WAB and M4E, balancing always-on and campaign activity against business priorities.

• Maintain one consolidated view of performance, spend, and pacing by product so trade-offs are explicit.

• Align channel plans to launch and growth milestones with product marketing leads.



Trafficking, tracking, integrations + audience governance

• Own technical integrity: trafficking standards, tracking implementation, pixels/conversions APIs, UTM taxonomy, naming conventions.

• Govern audience strategy: how audiences are defined, built, shared, refreshed, retired. Ensure activation is correct and compliant.

• Own integrations across ad platforms, martech, and CRM so data flows from impression to lead to pipeline.

• Define and enforce pre-launch QA so campaigns launch measurable and correctly tagged.



Calendar, timeline + resource management

• Build and own the paid media calendar: the single source of truth for what is in market, when, by product and region.

• Manage timelines and resourcing: set lead times, sequence concurrent work, make capacity trade-offs explicit.

• Run intake and prioritization for Integrated Marketing and regional requests, protecting roadmap commitments.

• Coordinate regional localization without breaking measurement consistency or brand standards.



Testing, innovation + vendor management

• Own the testing roadmap: prioritize experiments, set success criteria up front, design tests that produce decisions.

• Evaluate and pilot new channels, ad products, formats, and measurement approaches. Build the case to scale what works.

• Manage agency/vendor delivery against the roadmap: briefs, timelines, deliverable quality, SLAs. Scopes and SOWs are set by the marketing lead (TBC).

• Codify learnings into playbooks, benchmarks, and templates.



Martech + operations

• Work end-to-end with martech and marketing operations: requirements, implementation, QA, adoption.

• Identify tooling and data gaps limiting channel performance. Build the business case for investment.

• Deliver interim solutions while longer-term infrastructure is built, then automate what works.



Cross-channel alignment

• Align paid social with organic social, website, and search: shared audiences, consistent messaging/taxonomy, coordinated timing, connected performance view.

• Partner with content, web, and SEO/SEM counterparts so paid amplifies what works organically, and paid learnings inform site strategy.

• Support the ABM Account Strategy Lead on paid media for ABM: account-list activation and account-level media against agreed plays.



Reporting + analysis

• Own stakeholder reporting: performance vs target, efficiency, pacing, pipeline contribution, on a fixed cadence.

• Deliver analysis, not just dashboards: what moved, why, what changes next. Separate creative, audience, bidding, tracking, and landing-page drivers.

• Tailor readouts to Integrated Marketing, regional teams, and leadership based on what each needs to decide.

• **Only those lawfully authorized to work in the designated country associated with the position will be considered.**

• **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**