NEW JOB OPENING
CONNECTED TV (PAID) MARKETING MANAGER
IN New York, NY, USA!

Required Education

• Bachelor’s Degree



Required Experience:

• 4+ years of experience in streaming with an extensive background in planning and developing, deploying, and analyzing campaigns

• Must have a digital media background for success in this role



Required Qualifications:

• Should have experience with budget management, partnership relationship background such as working with different vendors to agree with media campaigns, and experience with campaign reports or analytical reporting experience as we will look at delivery and performance for recommendations for future state.

• Should be an effective communicator able to handle negotiations with partners.

• Experience working with CTV (Samsung/Tizen, LG, Vizio, Hisense, etc) and OTT (Amazon Fire TV, Roku) partners

• Track record of planning and leading media campaigns and clearly presenting progress and results

• Understanding of media Key Performance Indicators and how they relate to lifetime consumer metrics

• Ability to derive significant insights from media campaigns and articulate findings

• Previous hands-on experience with digital marketing campaign set up and optimization

• Experience using data and KPI metrics to monitor and measure performance, measure efficiency, and plan ongoing improvements to media campaigns

• Excellent communication skills and ability to foster strong relationships cross-functionally

• A data-driven approach to projects, with experience analyzing and reviewing results

• Excellent oral and written communication skills in English



Preferred Qualifications:

• Strong interest in entertainment and media, streaming content

• Experience in digital subscription services and/or digital retail, e-commerce

• Capacity to work in a fast-paced and constantly changing environment

• Media agency experience a plus

• Additional languages a plus



Required Technical Skills:

• Strong understanding of standard reporting suites (Adobe or Google Analytics) and Excel is a requirement



Job overview:

• This is a manager-level role as you will take on ownership for different markets.

• Will use Excel and other analytical tools, if they have worked in digital marketing they we anticipate they will have the general understanding of working with metrics in Excel.



Responsibilities:

• Plan and oversee paid marketing campaigns with direct OTT partners from ideation to media planning and execution to post-campaign recap and analysis

• Work with the key Central Marketing teams to identify new marketing tactics to drive engagement, sign-ups, viewership, and first to market opportunities

• Analyze data provided by OTT device partners and provide recommendations and insights, acting as in-house expert on assigned partners

• Partner across International Streaming Media Strategy, Program Marketing, Analytics and Organic Marketing teams to align marketing beats, optimize targeting, identify successful tactics, and communicate learnings across teams

• Work with Director of Connected TV (Paid) Marketing to ensure efficiency across all campaigns, optimizing lines and reallocating spend as applicable to meet goals

• Help develop creative briefs to guide the marketing creative process and support alignment of internal marketing teams on goals and strategies for content campaigns

• **Only those lawfully authorized to work in the designated country associated with the position will be considered.**

• **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**