Required Education
• Bachelor's Degree
Preferred Education
• Bachelor's degree in Business, Marketing, Strategic Communications, or related field
Required Qualifications / Skills / Experience
• 5–7 years of experience in Content Marketing, Brand Marketing, Communications, Editorial Strategy, or related field
• Experience developing and owning content strategy across multiple channels
• Experience managing editorial calendars and content planning processes
• Strong understanding of retail media, commerce media, digital advertising, adtech, media, or related industries
• Exceptional writing, editing, and storytelling skills
• Experience creating thought leadership and industry-focused content
• Ability to translate complex business and technology concepts into compelling content
• Experience collaborating across cross-functional teams
• Strong project management and organizational skills
• Experience establishing KPIs and measuring content performance
• Ability to work in a matrixed organization
• Strong presentation and stakeholder management skills
Preferred Qualifications / Skills / Experience
• 2+ years of experience within Retail Media, Commerce Media, AdTech, Digital Media, Agency, or B2B Marketing environments
• Experience developing thought leadership programs
• Experience supporting earned media initiatives
• Experience partnering with PR and Communications teams
• Experience managing external agencies
• Experience with Product Marketing
• Experience supporting Digital Media platforms
• Experience managing executive social media programs
• Experience supporting executive thought leadership initiatives
• Experience with website redesigns and website content strategy
• Experience using LinkedIn
• Experience using Marketo
• Experience using Adobe Analytics
Senior Content Marketing Strategy Manager – Retail Media Overview
• Lead the content marketing strategy across owned, earned, and paid channels
• Own editorial direction, content pillars, messaging frameworks, and content planning
• Manage content strategy supporting brand awareness, thought leadership, and audience engagement
• Create and manage annual and quarterly editorial calendars
• Translate consumer insights, product innovation, industry trends, and business priorities into compelling content
• Partner with internal stakeholders and external agencies to develop high-impact content programs
• Drive thought leadership initiatives through articles, executive content, newsletters, websites, social media, and earned media opportunities
• Establish content governance processes and publication workflows
• Track content performance, engagement metrics, and KPIs
• Identify opportunities to strengthen market positioning and industry presence
• Support strategic marketing initiatives through storytelling and content development
• Deliver actionable recommendations based on performance data and industry trends
Job Duties
• Develop and execute enterprise content marketing strategy
• Own editorial planning and content governance processes
• Establish content pillars and messaging frameworks
• Build and maintain annual and quarterly content calendars
• Create thought leadership content programs
• Develop content for websites, newsletters, social media, and earned media
• Identify opportunities to leverage insights, data, partnerships, and customer success stories
• Partner with PR and communications teams on media opportunities
• Manage agency relationships and creative partners
• Establish content performance metrics and KPIs
• Analyze engagement and performance trends
• Monitor competitive activity and industry developments
• Develop executive thought leadership content
• Support website content strategy initiatives
• Present recommendations and strategic insights to leadership
- **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
- **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**
The interactions that I have had with your representatives have always been prompt and very professional. I am very pleased and impressed with your company and services.
Sioe, Consultant
I had a very positive experience working for Rose. The entire process is very efficient and easy.
Joanne, Consultant
Thanks for the opportunity. If in the future I ever need a job, I would like to work for Rose International.
David, Consultant
I have been very pleased with my experience with Rose International. Everyone that I encountered was very helpful and courteous.
Stephanie, Consultant
Your team at Rose International is always very helpful and responsive.
Barbara, Consultant
EMPLOYEE COMMENTS