Date Posted: 07/21/2026
Hiring Organization: Rose International
Position Number: 504481
Industry: Manufacturing
Job Title: Senior B2B Marketing Manager - Paid Media and Digital Activation
Job Location: Lisle, IL, USA, 60532
Work Model: Hybrid
Work Model Details: Onsite M-Th, remote on Fridays
Shift: M-F, 8am - 5pm
Employment Type: Temporary
FT/PT: Full-Time
Estimated Duration (In months): 5
Min Hourly Rate($): 40.00
Max Hourly Rate($): 45.00
Must Have Skills/Attributes: Digital Marketing, Marketing, Media
Experience Desired: Experience in the paid media/digital marketing activation space (5+ yrs)
Required Minimum Education: High School Diploma or equivalent
Preferred Education: Bachelor’s Degree
**C2C is not available**
Job Description
Education Requirements:
- High School diploma or equivalent
Required Skills for the Work Truck Marketing Manager:
- Experience in the Paid Media/Digital Marketing Activation space
Work Truck Marketing Manager Overview:
The Work Truck Marketing Manager serves as the primary marketing partner to the business unit, responsible for developing and executing integrated B2B marketing strategies that drive demand, brand health, and revenue growth. Reporting to the Marketing Director, this role connects business objectives to marketing outcomes—owning end-to-end marketing while navigating complex buying groups, longer sales cycles, and channel/dealer ecosystems.
Responsibilities:
Business Partnership & Commercial Alignment
- Act as the dedicated marketing lead and strategic advisor to business unit and sales leadership
- Translate business objectives into brand-building and demand generation plans
B2B Marketing Strategy & Planning
- Develop integrated marketing strategies and plans aligned to target industries, segments, and buyer personas
- Map marketing efforts to complex buying journeys involving multiple decision-makers
- Identify whitespace opportunities within existing customers and new markets
Paid Media & Digital Activation
- Plan and optimize B2B-focused media strategies (LinkedIn, trade publications, programmatic, search)
- Align channel mix to different funnel and journey stages
- Manage budgets with a focus on performance and cost efficiency
Performance Measurement & Revenue Attribution
- Define and track KPIs
- Monitor full-funnel performance
- Deliver insights and recommendations to optimize campaigns and investment
- Continuously test messaging, targeting, and creative to improve performance
Cross-Functional & Product Alignment
- Collaborate with product and sales to align go-to-market strategies
- Support product launches with integrated B2B marketing plans
- Ensure alignment between product value propositions and market needs
Budget & Agency Management
- Manage marketing budgets tied to business unit goals and ROI targets
- Oversee agency partners and vendors supporting campaign execution
- Optimize spend allocation based on performance and business priorities
Innovation & Continuous Improvement
- Drive a test-and-learn culture focused on measurable outcomes
- Stay current on industry trends, competitive activity, and customer needs - **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
- **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**
Benefits:
For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.
California Pay Equity:
For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department.
Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).
You are customer service oriented. No matter whether it was the Recruiter or someone in Human Resources/Payroll, you were responsive. That to me is key!
Tonya, Consultant
Rose International has been great to me. I thank everyone there for all of their hard work; it has not gone unnoticed.
Melody, Consultant
It was great working for Rose International. Everyone was extremely helpful.
Rosann, Consultant
Working for Rose International was the most pleasant assignment I have ever had. They were always on top of situations when necessary, and very helpful. I was very proud to be an employee of Rose International, and would recommend anyone to try to work with them.
Melvon, Consultant
Each time I contacted Rose, I was completely satisfied with the great attention and customer service I received. Each person was extremely knowledgeable and patient with my concerns or questions.
Diana, Consultant
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