Date Posted: 03/18/2026
Hiring Organization: Rose International
Position Number: 498550
Industry: Healthcare
Job Title: Patient Engagement Strategy Manager
Job Location: Denver, CO, USA, 80202
Work Model: Onsite
Shift: 8 AM to 5 PM MST
Employment Type: Temporary
FT/PT: Full-Time
Estimated Duration (In months): 7
Min Hourly Rate($): 60.00
Max Hourly Rate($): 67.00
Must Have Skills/Attributes: CRM, Data Analytics, Marketing
Experience Desired: Experience working in healthcare, patient engagement, or other highly regulated industries (1-2 yrs); Familiarity with CRM data architecture, event-based triggers, and lifecycle segmentation (1-2 yrs); Experience designing lifecycle programs focused on retention, education, or behavior change (1-2 yrs)
Required Minimum Education: Bachelor’s Degree
**C2C is not available**
Job Description
The Manager, Patient Engagement Strategy will support the development of client's direct-to-patient engagement strategy, designing integrated, omnichannel journeys that strengthen patient relationships, improve retention, and enhance the overall patient experience.
This role will drive development of engagement strategies and campaign frameworks across key journey moments, translating patient needs, business objectives, and data insights into scalable strategies and programs. Engagement journeys may include moments such as onboarding, the first 90 days of care, hospitalization, and re-engagement.
The Manager will partner closely with Digital Marketing, CRM teams, and other cross-functional teams to shape integrated patient strategies across channels including email, SMS, direct mail, and digital product experiences. This role focuses on strategic journey design and campaign frameworks, partnering with technical teams who execute campaigns within enterprise marketing technology platforms such as Salesforce Marketing Cloud.
Education:
· Bachelors
Skills/Experience Required:
· 5+ years of experience in lifecycle marketing, customer strategy, omnichannel engagement, or integrated marketing management.
· Demonstrated ability to lead complex marketing initiatives from ideation to brief-writing to final delivery, working through technical and creative partners rather than doing the hands-on deployment.
· Ability to translate complex data and concepts into clear, compelling narratives for both patients and executive stakeholders.
· Understanding of customer data, segmentation strategies, and personalization frameworks.
· Experience partnering cross-functionally with product, data, analytics, or technical teams.
Preferred:
· Experience working in healthcare, patient engagement, or other highly regulated industries.
· Familiarity with CRM data architecture, event-based triggers, and lifecycle segmentation.
· Experience designing lifecycle programs focused on retention, education, or behavior change.
Core Competencies:
· Strategic thinking
· Data-informed decision making
· Systems thinking
· Cross-functional collaboration
· Patient-centered mindset
· Ability to navigate ambiguity and complex or
Primary Responsibilities:
Omnichannel Engagement Strategy:
· Drive development of patient engagement journey strategies that support patient education, engagement, and retention goals.
· Translate business objectives and patient needs into scalable engagement strategies, defining the optimal communication cadence, channel mix, and messaging hierarchy for execution partners.
· Partner with Business, Digital Marketing, and Product teams to shape integrated marketing strategies across channels including email, SMS, direct mail, and digital product experiences.
· Contribute to the evolution of client's omnichannel engagement approach to ensure cohesive, patient-centered experiences.
· Lead development of creative content to ensure messaging aligns with client's brand and patient care mission.
Personalization & Data Strategy:
· Help shape personalization strategies by identifying opportunities to leverage patient data, segmentation, and behavioral signals to deliver more relevant communications.
· Partner with analytics and data teams to inform audience strategy, journey triggers, and measurement frameworks.
· Support a test-and-learn approach to engagement strategies, identifying opportunities to optimize messaging, channel mix, and journey design over time.
· Apply systems thinking to identify opportunities to improve engagement effectiveness through evolving journey design, segmentation strategies, and channel orchestration.
Marketing Technology & CRM Partnership:
· Partner with CRM and Marketing Operations teams to translate engagement strategies into executable requirements within platforms such as Salesforce Marketing Cloud.
· Provide strategic input into journey design while partnering with CRM and Marketing Operations teams responsible for technical campaign execution and journey builds.
· Review journey architecture, segmentation logic, and campaign builds to ensure they align with strategic intent.
· Collaborate with technical teams to continuously improve lifecycle campaign capabilities and scalability.
Cross-Functional Collaboration:
· Work cross-functionally with Product, Clinical Operations, Marketing, and Data teams to align engagement strategies with broader patient experience initiatives.
· Partner with internal stakeholders to ensure patient communications are coordinated, scalable, and aligned to organizational priorities. - **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
- **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**
Benefits:
For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.
California Pay Equity:
For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department.
Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).
I believe the best thing that Rose HR has going for it is the incredible responsiveness. Everyone is very quick to reply to any concerns, and contacts the contracted employees very quickly and efficiently.
Kevin, Consultant
I have been very pleased with my experience with Rose International. Everyone that I encountered was very helpful and courteous.
Stephanie, Consultant
Any time I did have a question and called, the phone was always answered, and my question/concern was immediately resolved.
Sally, Consultant
I am very happy with the Rose International, and the professionalism of the employees.
Robin, Consultant
Rose International was not only attentive and responsive, but they were very professional and helpful whenever I called or needed any assistance.
Diane, Consultant
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