***Only qualified Senior Marketing Manager candidates located near the San Francisco, CA area to be considered due to the position requiring an onsite presence***
Required Skills:
• 7+ years of experience in product marketing, preferably in B2B SaaS, fintech, or payments
• Proven track record of owning and executing successful GTM strategies
• Strong experience partnering with sales teams and driving revenue outcomes
• Demonstrated ability to translate customer insights into impactful positioning and campaigns
• Exceptional communication and storytelling skills; executive level written communication
• Strategic thinking paired with strong execution
• Strong analytical skills: Data-driven decision-making and analytical rigor
• Cross-functional leadership and influence without authority
• Ability to thrive in ambiguity and fast-paced environments
• MBA or equivalent business experience
Job Details: Marketing Manager IV, B2B Payments GTM Team
• B2B payments represent a ~$127T global market, projected to reach $200T by 2028—over 5x the size of B2C payments
• Within the US alone, Accounts Payable represents a ~$4B TAM, with a significant opportunity to unlock productivity for small and mid-sized businesses
• QuickBooks is uniquely positioned to lead this transformation by reimagining how businesses manage and pay bills
• We are building a modern B2B payments platform that simplifies workflows, improves cash flow visibility, and strengthens connections between businesses and their accountants
• We are seeking a Senior Product Marketing Manager (PMM) to lead go-to-market strategy and execution for QuickBooks Bill Pay, with a strong focus on B2B customers, accountants, and sales enablement
• This role requires a strategic, insight-driven marketer who can translate complex product capabilities into compelling narratives and drive adoption across multiple channels
• This role will play an end-to-end product marketing strategy—from market understanding to positioning, launches, and growth
• You will play a critical role in shaping how we bring Bill Pay to market, enabling sales teams, and deepening engagement with accountants as a key growth channel
Responsibilities:
• Drive comprehensive GTM strategies across the product lifecycle (0?1 launches through growth and maturity) based on customer insights and compelling value propositions
• Develop business cases, market sizing, and success metrics to inform prioritization and investment decisions
• Lead product launches and feature rollouts, ensuring cross-functional alignment, execution excellence, and consistency across all customer touch points
• Serve as the voice of the customer, with deep focus on SMBs and accountant personas
• Build and maintain a robust learning agenda leveraging qualitative and quantitative research
• Translate insights into actionable recommendations for product, sales, and channel teams
• Develop differentiated value propositions, positioning, and messaging by simplifying complex payments and financial workflows into clear, benefit-driven narratives
• Build scalable sales and accountant enablement assets (educational content, pitch decks, objection handling, competitive battlecards, ROI narratives); define and optimize solution-selling frameworks
• Partner with channel marketing to build integrated campaigns across acquisition, and lifecycle, and sales channels
• Define and track key business metrics (adoption, engagement, revenue, retention), track funnel performance, and identify optimization opportunities based on performance data
• Develop learning agendas, define campaign objectives, KPIs, and measurement frameworks
• Analyze GTM and campaign performance to generate insights and inform future strategy
- **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
- **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**
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