NEW JOB OPENING
MARKETING MANAGER (BRAND MEDIA)
IN San Diego, CA, USA!

***Only qualified Marketing Manager (Brand Media) candidates located near San Diego, CA will be considered due to the position requiring an on-site presence***



Required Skills:

· 6+ years in strategic media planning, marketing analytics, and/or consumer insights with strong brand media experience

· Experience working with or alongside a media agency; agency background a plus

· Strong understanding of media buying, KPI development, and research across Linear TV, Streaming, Audio, and OOH

· Familiarity with MMM, brand lift, and cross-channel attribution methodologies

· Demonstrated ability to support large-scale marketing strategies that drive brand consideration and growth

· Ability to identify large-scale sponsorship and partnership opportunities

· "Test & Learn" mindset with a track record of innovation · Strong communicator, creative problem-solver, collaborative — values diverse perspectives

· Energy and motivation to drive results in a fast-paced environment



Preferred Skills:

· Experience working with or alongside a media agency; agency background a plus



Overview

Client Consumer Group (CG) is looking for a CW Marketing Manager to support the Above the Line (ATL/Brand) media team. This role will contribute to media strategies across brand channels — including Partnerships, Linear TV, Streaming, Online Video, Audio, OOH, and emerging platforms — in support of the TurboTax brand advertising strategy. The role reports to the Staff Marketing Manager of Brand Media Strategy and is based in San Diego, CA.

In close partnership with our media AOR and cross-functional teams, this CW will develop and execute breakthrough campaigns grounded in consumer insight, data (including MMM), and a "test and learn" mindset. This role will help expand our reach, engage more diverse communities, and evolve TurboTax's position in the US — through industry-leading best practices, research, analytics, and bold thinking. You will work with senior management, analytics, brand, PR, Influencer, and performance media teams to build the vision, shape strategy, evolve measurement, and deliver impactful consumer intelligence.



Duties:

· Campaign Planning & Strategy — Support the AOR in developing strategic media plans. Leverage consumer/market insights and trends to build hypothesis-driven GTM strategies that deliver on business objectives

· Activation — Support 360-degree campaign activation, ensuring media execution aligns with overall strategy and amplifying buys with out-of-the-box thinking

· Measurement — Partner with analytics and agency teams to design, track, and improve media effectiveness frameworks including brand lift, MMM inputs, and cross-channel KPI reporting. Translate results into actionable insights and planning recommendations

· Competitive & Market Analysis — Monitor competitive messaging and media activity, draw strategic implications, and develop contingency plans with business partners

· Program Management — Support the agency in managing timelines and budget. Track spend on an ongoing basis and contribute to accurate monthly forecasts

· Cross-Channel Collaboration — Liaise between the ATL team and cross-channel stakeholders (brand, PR, Influencer, performance media) to foster collaboration and knowledge sharing

· Partnerships & Sponsorships — Identify and evaluate media partnerships, sponsorships, and integrations that extend the reach and impact of key brand messaging

• **Only those lawfully authorized to work in the designated country associated with the position will be considered.**

• **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**