NEW JOB OPENING
PERFORMANCE MARKETING MANAGER
IN Mountain View, CA, USA!

Required Skills:

• 5+ years of progressive marketing experience, including roles in integrated marketing, GTM strategy, or campaign leadership

• Proven experience leading complex, cross-channel initiatives spanning brand, acquisition, lifecycle, and GTM motions.

• Strong working knowledge of digital marketing channels (paid media, SEO, web).

• Sufficient to inform strategy and partner credibly with channel teams

• Strong ability to operate effectively in matrixed environments with shared ownership and ambiguity

• Demonstrated success leading through influence rather than authority

• Excellent strategic communication and synthesis skills

• Data-driven mindset with the ability to translate insights into action

• Experience in SMB, mid-market, B2B, or platform ecosystems preferred

• BA/BS required; MBA a plus



Description:

• Client is the global leader in financial management software, pioneering the shift to an AI-driven, end-to-end platform that profoundly improves our customers' financial lives.

• We are seeking a Marketing Manager, Integrated Marketing to lead strategic, cross-functional marketing initiatives across the Mid-Market portfolio.

• This role operates at the intersection of strategy and execution, helping ensure complex campaigns are aligned, intentional, and effective across Brand, Product Marketing, Channels, and go-to-market partners.

• As a leader within Integrated Marketing, this role is central to ensuring complex, cross-channel campaigns operate with clarity and cohesion—helping the organization align priorities, resolve tradeoffs, and execute with confidence.



Responsibilities:

Lead integrated planning for marketing campaigns

• Partner with Brand, Product Marketing, Channels, and GTM teams to align on campaign strategy, priorities, and sequencing

• Help ensure campaigns operate with a cohesive narrative and coordinated activation across touchpoints



Drive campaign-level alignment and integration

• Act as a connective layer across teams to reduce fragmentation and late-stage rework

• Help clarify campaign-level decisions related to audience focus, sequencing, and cross-channel tradeoffs

• Bring structure and clarity to initiatives with shared or ambiguous ownership



Operate as a decision partner

• Frame the right strategic questions in moments of complexity

• Surface tradeoffs across brand, product, performance, and GTM priorities

• Lead with a proactive, data-backed point of view to influence direction and outcomes



Bring strategic fluency across digital channels

• Apply working knowledge of paid media, SEO, web, and digital experiences to inform campaign-level strategy and sequencing

• Provide credible, high-level recommendations that help shape channel strategies without owning execution

• Partner effectively with channel experts by understanding constraints, tradeoffs, and performance dynamics



Guide end-to-end customer experience thinking

• Contribute to designing integrated journeys for priority audiences and growth moments

• Ensure messaging, timing, and activation work together across channels



Translate learning into improvement

• Partner with Analytics and Channel teams to synthesize learnings across campaigns

• Apply insights to improve future campaign strategy and execution



Strengthen integrated ways of working

• Contribute to refining operating models, playbooks, and best practices for integrated marketing

• Model senior-level judgment, clarity, and collaboration across teams

• **Only those lawfully authorized to work in the designated country associated with the position will be considered.**

• **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**