Date Posted: 09/23/2026
Hiring Organization: Rose International
Position Number: 508044
Industry: Social Media
Job Title: Marketing Automation Specialist - Salesforce Marketing Cloud (SFMC)
Job Location: Menlo Park, CA, USA, 94025
Work Model: Onsite
Shift: First shift PST
Employment Type: Temporary
FT/PT: Full-Time
Estimated Duration (In months): 12
Min Hourly Rate($): 65.00
Max Hourly Rate($): 75.00
Must Have Skills/Attributes: CSS, HTML, JavaScript
Experience Desired: Experience in SFMC, with deep knowledge of Journey Builder, ABM tools like Demandbase, AMPscript (8+ yrs); Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting (5+ yrs); Proficiency with Knack, including logic structuring and audience governance (5 yrs)
Preferred Certifications/Licenses: Salesforce Marketing Cloud certifications
**C2C is not available**
Job Description
Required experience
• 8+ years of hands-on experience in SFMC, with deep knowledge of Journey Builder, ABM tools like Demandbase, AMPscript, SQL, and cross-channel campaign execution.
Preferred certifications:
• Salesforce Marketing Cloud certifications are a plus.
Required Qualifications:
• Excellent organizational and technical project management skills with the ability to work in a fast-paced, detail-heavy environment.
• Self-starter mindset with a strong bias for execution and continuous optimization.
Preferred Qualifications:
• Experience with business messaging platforms and integration of chat automation into broader marketing workflows.
• Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics.
• Comfortable operating within a high-performing, fast-moving growth marketing team.
• Join our nimble, passionate Automation & Delivery team and help build the future of business messaging and marketing automation—where data, creativity, and precision execution come together to power the customer journey
Required Technical Skills:
• Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization
• Experience with Event tools like Splash or Rainfocus, Zoom, and dynamic content tools like Movable Ink and highspot.
• Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms. Familiarity with measurement and attribution platforms like Tableau.
• Hands-on experience across Salesforce Marketing Cloud and Salesforce Data Cloud, including Journey Builder and Automation Studio.
• Experience with an ABM platform such as Demandbase.
• Strong analytical skills, including SQL-based segmentation and campaign performance analysis
Preferred Technical Skills
• Multi-channel marketing experience, including email, and managing complex customer journeys.
• Event marketing and event platform experience (Splash, RainFocus, Zoom).
• Adaptability in a highly dynamic environment where requirements and priorities shift frequently.
Job overview:
• We’re looking for a hands-on, detail-oriented Marketing Automation Specialist with 8+ years of experience to join our Automation & Delivery team. In this role, you’ll help drive last-mile campaign delivery by building personalized and scalable experiences across email, messaging, and web touchpoints. You’ll own technical execution in Salesforce Marketing Cloud (SFMC), including journey building, automation and end-to-end execution.
• You’ll work across integrated channels—from email to messaging and splash/webinar pages—delivering real-time content, dynamic data integrations, and seamless user journeys. You must be technically fluent, operationally excellent, and passionate about translating marketing strategy into real-world execution.
Key Responsibilities:
• Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, Content Builder and ABM tools like Demandbase/6sense
• Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS).
• Manage and deploy Splash pages for webinars, events, and landing page experiences.
• Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and coordinate QA/testing across devices and platforms.
• Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution.
• Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments.
• Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns.
• Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery.
• Ensure compliance with data governance, tagging standards, and campaign QA best practices.
• Build, QA, and launch campaign journeys and automations in SFMC across email, messaging, and web touchpoints.
• Set up audiences, data extensions, and dynamic personalization logic; run SQL queries for segmentation and reporting.
• Deploy and maintain splash, webinar, and landing pages, plus associated forms and tagging.
• Partner with MarTech, Analytics, and Creative to turn marketing requirements into executable technical specs.
• Attend regular team stand-ups, share status, and bring forward process and tooling improvements.
- **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
- **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**
Benefits:
For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.
California Pay Equity:
For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department.
Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).
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