Date Posted: 06/16/2026
Hiring Organization: Rose International
Position Number: 502891
Industry: Retail
Job Title: Marketing Marketing Manager, App User Acquisition
Job Location: Austin, TX, USA, 78729
Work Model: Onsite
Shift: 8 AM to 5 PM
Employment Type: Temporary
FT/PT: Full-Time
Estimated Duration (In months): 7
Min Hourly Rate($): 38.00
Max Hourly Rate($): 42.00
Must Have Skills/Attributes: Analytics, e-commerce, SQL
Experience Desired: Mobile User Acquisition experience (03 yrs); app attribution and measurement (03 yrs)
**C2C is not available**
Job Description
What You Will Do
• Implement and optimize paid app marketing campaigns across acquisition and re-engagement — spanning walled garden and DSP inventory sources — with accountability to CAC, ROAS, and downstream retention metrics.
• Own day-to-day campaign operations: build, monitor, test, and iterate systematically, surfacing findings and recommendations to channel leadership.
• Analyze performance across the full tracking stack — MMP event data through to warehouse-level sessions and transactions — including web-to-app and app-to-web flows where attribution methodology, user identifier joins, and referral-tag logic intersect. Comfort troubleshooting tracking discrepancies across these environments is critical.
• Build and maintain performance dashboards and ad-hoc analyses, contextualizing paid app results within broader marketing activity including organic, CRM, and web.
• Run structured creative tests from brief through analysis — A/B framework design, asset performance evaluation, channel-specific iteration — and deliver clear takeaways that inform creative direction.
• Support app store optimization monitoring: keyword performance, creative asset health, and competitive landscape tracking.
• Participate in platform and vendor partnerships alongside channel leadership, representing program performance and surfacing alpha/beta opportunities.
• Stay current on mobile measurement evolution — SKAdNetwork, Privacy Sandbox, ATT, incrementality methodologies — and flag implications for how we measure and optimize.
Who We Think Will Be a Great Fit
You see performance metrics as descriptive of a customer journey, not just a scoreboard. You can move between an MMP dashboard, a raw data spreadsheet, and a partner summary without losing that thread. You operate with ownership and follow through without being managed.
• Hands-on mobile user acquisition experience across different types of install sources on behalf of a recognizable app brand.
• Genuine depth in app attribution and measurement: MMP methodology, install and event attribution mechanics, and operating in post-ATT measurement environments. AppsFlyer experience strongly preferred.
• Solid working knowledge of web-to-app and app-to-web tracking environments. Candidates who have only worked within MMP-closed-loop workflows should be prepared to speak to how they'd approach this gap.
• Solid command of UA and re-engagement funnel metrics and basic incrementality concepts.
• Comfortable writing basic SQL and troubleshooting results with or without AI support; able to pull your own data, build reporting views, and troubleshoot tracking issues without full reliance on a data team.
• Experience designing and interpreting structured creative tests.
• Background in retail, e-commerce, or large-scale corporate environments is a plus — familiarity with cross-functional martech, analytics, and insights teams translates directly to how we work.
• Clear communicator; able to translate performance data into summaries and recommendations for stakeholders across technical and non-technical contexts. - **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
- **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**
Benefits:
For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.
California Pay Equity:
For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department.
Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).
Each time I contacted Rose, I was completely satisfied with the great attention and customer service I received. Each person was extremely knowledgeable and patient with my concerns or questions.
Diana, Consultant
My on-boarding with Rose was outstanding. The packets of information, the process, and great attention to detail each person gave me allowed me to get started quickly.I appreciated each person's friendly and helpful attitude.
Diana, Consultant
I have been very pleased with my experience with Rose International. Everyone that I encountered was very helpful and courteous.
Stephanie, Consultant
I had a very positive experience working for Rose. The entire process is very efficient and easy.
Joanne, Consultant
The interactions that I have had with your representatives have always been prompt and very professional. I am very pleased and impressed with your company and services.
Sioe, Consultant
EMPLOYEE COMMENTS