NEW JOB OPENING
MARKETING CONSULTANT
IN Nashville, TN, USA!

Descriptions:

• The Manager, Digital Marketing role develops and executes strategic digital marketing campaigns for artists, labels, or projects, providing insights and recommendations to optimize audience engagement, growth and streams.

• This role manages campaign execution across digital, social, lifestyle, and promotional channels, collaborates with internal teams and external partners, and supports the planning, reporting, and creative delivery of marketing initiatives.

• This role maximizes digital marketing efforts across social media, online advertising, websites, and CRM, driving engagement, growth, sales, and the overall effectiveness of Capitol CMG artist and label brands.

• The position provides ongoing support to connect our artists and products with consumers in meaningful ways.



Job Functions:

• Provide on-going support to VPs and Directors, Marketing by supporting priorities, major initiatives, and all requests to connect artists & consumers.

• Provide on-going support to VP, Digital Marketing by developing and executing comprehensive plans for all music, video, content releases and streaming events.

• Drive social media growth and engagement for all artists through advanced strategy, promotion, activity, and relevant content across Instagram, Facebook, X, Pinterest, SnapChat, TikTok, YouTube and others as needed.

• Manage online advertising budget and implement strategic plans for each release, generating innovative ideas and approaches that effectively target the core consumer via Meta, TikTok, Google, Snap Inc. and more.

• Create and leverage content to maximize exposure with key partners per release and leverage with all applicable online partners/influencers to deliver increased awareness and visibility for releases.

• Develop targeted strategy for artists’ and label’s video channels including YouTube and various short form platforms.

• Maintain strong relationships with artist management, artists, influencers, and digital partners to be viewed as a resource for best practices and implementing digital marketing strategies for each new and developing act.

• Prepare and deliver relevant branding and content on all proprietary points of consumer contact to fuel on-going, digital relationships between artists and their fans.

• Initiate campaigns for priority streaming platforms to drive followers, streams, shares, and playlisting.

• Provide support in creative idea generation for digital marketing in the development of comprehensive marketing and advertising plans for Capitol CMG artists.

• Drive growth of label email list and all social media channels by implementing CRM campaigns and engaging content plans.

• Manage artist and label websites and web properties with the latest technology and relevant content.

• Actively participate in team meetings, discussions and planning activities.

• Other duties as assigned.



Skills/Abilities:

• Ability to work well with others in a team environment

• Must be an organized critical thinker who works well under pressure, on short deadlines, and across multiple active artist campaigns.

• Strong understanding of current technology, digital developments, and the digital music landscape

• Must have proficient understanding of online music and streaming platforms

• Proficient in Microsoft Word, Excel, Outlook, Photoshop

• Experience in Adobe Suite, Google Analytics, Google Adwords, HTML and CSS a plus



Education & Experience:

• 2-3 years of relevant experience in digital music or social media marketing

• It helps to be artist/manager friendly and understand digital music

• Prefer 4-year college degree, if possible in marketing, business or equivalent

• **Only those lawfully authorized to work in the designated country associated with the position will be considered.**

• **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**