Required Education
• High School
Preferred Education
• Bachelor’s degree preferred.
Required Experience, Knowledge & Skills
Experience
• Minimum 8 years of experience in Content Strategy, UX Content, Content Management, Digital Experience, or a related field.
• Experience developing and executing enterprise-level content strategies aligned with business objectives and audience needs.
• Experience leading complex content initiatives from strategy through execution.
• Experience developing content architectures, frameworks, journey maps, content plans, and digital experiences.
• Experience using data, analytics, customer behavior, and search insights to guide content strategy and optimization.
• Experience developing content strategies across web, email, and SMS channels.
• Experience working in a B2C/consumer-facing environment.
• Experience partnering with Marketing, UX, Analytics, Marketing Insights, writers/designers, SEO, Product, and other cross-functional teams.
• Experience providing strategic recommendations based on web analytics, engagement data, customer behavior, and campaign performance.
• Experience with content personalization and dynamic content strategies.
• Experience working within complex enterprise environments with multiple stakeholders and competing priorities.
Knowledge & Technical Skills
• Strong expertise in content strategy and scalable content architecture.
• Strong understanding of web content best practices and digital experiences.
• Knowledge of SEO and GEO and the ability to apply search insights to content strategy.
• Ability to analyze and interpret web analytics, including Adobe Analytics, Google Analytics, or comparable platforms.
• Experience conducting content audits and customer journey mapping.
• Understanding of content governance, prioritization, accessibility, brand standards, and content consistency.
• Ability to translate customer and performance data into actionable content recommendations.
• Understanding of personalization and customer data technologies.
• Familiarity with enterprise marketing technology ecosystems.
Preferred Experience, Knowledge & Skills
• Experience supporting B2C marketing programs, particularly customer/member retention campaigns.
• Experience developing content strategies for customer lifecycle, engagement, or retention initiatives.
• Experience working with Marketo.
• Experience with Adobe Experience Manager (AEM).
• Familiarity with personalization platforms and dynamic content solutions.
• Familiarity with Customer Data Platforms (CDPs).
• Experience with digital analytics and SEO tools.
• Experience working with customer journey data such as web analytics, call-center data, email engagement, SMS engagement, and other customer insights.
• Experience connecting content strategy with marketing automation, personalization, analytics, and customer data platforms.
• Experience working closely with UX Designers to develop effective digital experiences.
• Experience with content governance and prioritization within large enterprise organizations.
Required Soft Skills
• Strong strategic thinking and problem-solving skills.
• Excellent written and verbal communication.
• Strong strategic storytelling and presentation skills.
• Ability to influence decisions without direct authority.
• Strong collaboration and relationship-building skills.
• Ability to work effectively with diverse stakeholders and personalities.
• Ability to communicate a clear strategic point of view and bring expertise forward.
• Ability to manage complex initiatives and competing priorities.
• Ability to translate complex data and insights into clear business recommendations.
• Strong consultative approach and ability to serve as a strategic partner to Marketing and cross-functional teams.
• Ability to work effectively in a large, matrixed organization.
• Must be able to work Pacific Time hours.
Position Summary
The Lead Content Strategist, Marketing will serve as a strategic content consultant within a consumer-facing marketing organization. This role will develop and guide content strategy across web, email, and SMS, using customer insights, analytics, engagement data, and search behavior to identify opportunities and recommend content improvements.
The ideal candidate is not primarily a writer or content producer. Instead, this person will establish content strategy, architecture, prioritization, personalization, and governance while partnering with writers, designers, UX, Marketing, Analytics, and Marketing Insights teams to execute the strategy.
The role will help ensure content is aligned with customer journeys, marketing objectives, retention initiatives, and digital experience best practices.
Position Responsibilities
• Develop and execute enterprise content strategies aligned with business objectives and consumer needs.
• Develop content strategies across web, email, and SMS channels.
• Analyze web analytics, customer behavior, email/SMS engagement, call-center data, and other available insights to identify content opportunities.
• Translate data and customer insights into actionable recommendations for new, revised, or personalized content.
• Develop content architectures, frameworks, journey maps, content plans, and digital experience strategies.
• Partner with Marketing, UX Designers, Analytics, Marketing Insights, writers, designers, SEO, and other cross-functional teams.
• Provide strategic direction to writers and creative partners responsible for content execution.
• Develop recommendations for dynamic and personalized content based on audience attributes and behavior.
• Apply SEO, GEO, search behavior, and web best practices to content strategy.
• Conduct content audits and identify opportunities to improve content effectiveness and customer journeys.
• Support content governance, prioritization, accessibility, brand standards, and consistency.
• Help establish stronger upstream alignment so content requirements are identified early in the planning process.
• Support customer/member retention and engagement initiatives through data-driven content strategy.
• Evaluate content performance and recommend ongoing optimization.
• Present strategic recommendations and influence stakeholders across Marketing and other enterprise functions.
• Build alignment among diverse stakeholders while balancing competing priorities.
• Serve as a subject-matter expert and strategic consultant rather than functioning primarily as a content writer.
• Work closely with UX and digital experience teams to ensure content supports effective customer experiences.
• Contribute to the development of scalable content practices across the organization.
- **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
- **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**
It was great working for Rose International. Everyone was extremely helpful.
Rosann, Consultant
I had a very positive experience working for Rose. The entire process is very efficient and easy.
Joanne, Consultant
Your team at Rose International is always very helpful and responsive.
Barbara, Consultant
Thanks for the opportunity. If in the future I ever need a job, I would like to work for Rose International.
David, Consultant
I believe the best thing that Rose HR has going for it is the incredible responsiveness. Everyone is very quick to reply to any concerns, and contacts the contracted employees very quickly and efficiently.
Kevin, Consultant
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