Date Posted: 12/02/2025
Hiring Organization: Rose International
Position Number: 494037
Industry: Insurance
Job Title: Senior Content Specialist
Job Location: Boston, MA, USA, 02109
Work Model: Hybrid
Work Model Details: Onsite 3 days per week (Tue, Wed and Thu)
Shift: 9 am - 5 pm Monday-Friday; standard 37.5 hours/week
Employment Type: Temp to Hire
FT/PT: Full-Time
Estimated Duration (In months): 10
Min Hourly Rate($): 40.00
Max Hourly Rate($): 46.00
Must Have Skills/Attributes: AEM, Content, Marketing, SEO
Experience Desired: Expertise in Adobe Experience Manager (AEM) (5 yrs); Proficiency with Adobe Target or ContentHub or other personalization tool (3 yrs)
Required Minimum Education: Bachelor’s Degree
**C2C is not available**
Job Description
Required Education/Experience:
• Bachelor’s degree
Required Qualifications:
• Attention to Detail: Strong attention to detail to ensure accuracy and consistency in published content
• Organizational Skills: Ability to manage multiple tasks and deadlines efficiently
• Communication Skills: Effective communication skills to collaborate with cross-functional teams
Preferred Qualifications:
• Experience in a B2B or B2C industry is a plus
• Experience with personalization and targeting within AEM
• Experience with Jira, Confluence, and/or a Marketing workflow management tool (e.g., Aprimo)
• SEO Knowledge: Understanding of SEO best practices and how to implement them in content publishing
Required Technical Skills:
• Experience: 3+ years of experience in content strategy, content management, or a related role
• Technical Proficiency: Expertise in Adobe Experience Manager (AEM), including experience with AEM templates, components, and workflows
• Experience with content management systems (CMS) and digital analytics tools (e.g., Google Analytics, Adobe Analytics)
• Familiarity with HTML/CSS for basic content formatting and customization
• Proficiency with Adobe Target or ContentHub or other personalization tool
Responsibilities:
• Collaborate across creative, technology, and marketing disciplines to shape and deliver impactful digital experiences
• Influence user experience design by optimizing content strategy and execution
• Bring content to life through Adobe Experience Manager (AEM), ensuring seamless integration across platforms
• Work at the intersection of creativity and technology, contributing to projects that enhance engagement and elevate brand presence
Content Strategy Development and Management:
• Create, curate, and manage high-quality content (e.g., articles, blogs, videos, infographics) for various digital platforms
• Ensure content is optimized for SEO and adheres to best practices for digital content
• Maintain a content calendar to ensure timely and consistent content delivery
Adobe Experience Manager (AEM) Administration:
• Manage and optimize content within the AEM platform, ensuring a seamless user experience
• Develop and maintain AEM templates, components, and workflows to support content creation and publication
• Troubleshoot and resolve AEM-related issues, working closely with IT and development teams when necessary
• Execute the placement of content and assets for internal and external websites using AEM
• Identify, evaluate, and resolve content-related issues and suggest improvements to support business needs
• Collaborate with IT and UX on best practices for new AEM component creation, and applying best practices to content structure and organization within the CMS
Performance Analysis, Reporting & Optimization:
• Monitor and analyze content performance using analytics tools (e.g., Google Analytics, Adobe Analytics) to measure effectiveness and inform future strategies
• Provide regular reports and insights to stakeholders, highlighting key metrics and recommendations for improvement
• Collaborate with search engine optimization (SEO) to implement best practices to improve content visibility and ranking on search engines
Collaboration and Coordination:
• Work closely with marketing, design, and development teams to ensure content aligns with overall campaign strategies and objectives
• Train and support team members on AEM best practices and content management processes
• Coordinate with cross-functional teams to define, plan, and author consumer-centric digital experiences & campaigns in AEM
Quality Assurance and User Experience:
• Ensure that published content contributes to a positive user experience with intuitive navigation and appealing layout
• Ensure that content meets accessibility standards, making it usable for all audience members, including those with disabilities
• Understanding of Web Content Accessibility guidelines and how to apply them
Additional Details:
• The role requires a collaborative mindset, working with diverse personalities across multiple teams
• Candidates must be comfortable managing a high volume of requests, prioritizing effectively, and staying focused on content delivery
• The Content Strategist & AEM Specialist will develop and execute content strategies that align with our business goals and resonate with our target audience. This role is the ultimate collaborator, partnering with cross-functional teams like Marketing, UX, and technology. A day in the life, involves creating, managing, and optimizing content within the Adobe Experience Manager (AEM) platform to ensure a cohesive and engaging user experience across all digital channels
- **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
- **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**
Benefits:
For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.
California Pay Equity:
For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department.
Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).
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Samba, Consultant
As a contractor, I have to say that Rose International was by far the best agency I have worked for.
Q'testdalir, Consultant
I am very happy with the Rose International, and the professionalism of the employees.
Robin, Consultant
Your team at Rose International is always very helpful and responsive.
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The interactions that I have had with your representatives have always been prompt and very professional. I am very pleased and impressed with your company and services.
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